corellation...

“For a successful technology, reality must take precedence over public relations, for nature cannot be fooled.”

“Everything you do or say is public relations.”

Building relations are an important part of our life.good relations are always based on genuine facts,the authenticity of what you say,wether you are a reliable person or not.
The biggest thing to achieve in this world is trust or faith.“It takes years to build up trust, and only seconds to destroy it”. achieving trust or faith is not end the second part or step is to maintain that trust because once the trust is broken it will take long to build up again and that too will not be the same as before.
"A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was."

“The glue that holds all relationships together - including the relationship between the leader and the led is trust, and trust is based on integrity.
For good relation you need to follow the line of trust with true facts , be genuine and natural because they are accepted by most and rest everybody knows.
so for being a good PR you need to develop good relations and this process starts from within. Build up your communication skills, grow your network,try to listen and understand, have patience and be a good listener.
This is what i understand rest i guess today every body is a good PR PERSON...

“The people when rightly and fully trusted will return the trust”.
“Relationships of trust depend on our willingness to look not only to our own interests, but also the interests of others.”